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Alex and Ani Celebrates Five Years of Creating #PeaceTogether Thanks to You!

March 8th, 2016


Alex and Ani's Charity by Design has marked its fifth year donating money to different charitable organizations around the country and is proud to announce that the total number donated has reached $30 million this year!

Gerald Peters is is one of Alex and Ani's largest business sources when it comes to sales, having been Alex and Ani's #1 independent retailer in 2014 and one of the top doors for Alex and Ani sales in the country in 2015! A large part of this incredible donation is thanks to you, our Gerald Peters friends! 20% of every Charity by Design bangle you purchase actually goes to the organization or charity that's described on the card, and helps Alex and Ani touch countless lives in immeasurable ways. We're so proud to be a major part of this wonderful accomplishment!

Charity by Design was born from the Alex and Ani ideal of spreading positive energy worldwide. Its unique abundance model empowers nonprofit organizations by sharing time, resources, and talent to elevate their missions. Charity by Design strengthens charitable organizations through innovative partnerships and collaborative experiences. As Charity by Design redefines corporate giving, its influence grows through employees, customers, and community members who have a passion to take action and get involved.

Charity by Design empowers a multitude of non-profit organizations on an international, national, and local level, as it works to bring the power of positive energy where it's needed most. From small foundations to national associations, Charity by Design supports causes by building brand awareness. Charity by Design believes in the power of giving and the power of working together to provide an outlet for positive change.

Charity by Design supports philanthropy in a variety of ways. From donations and in-store events to the creation of symbolic, creative designs, Charity by Design is spreading the power of positive energy. By allowing consumers to enter the charitable world with their purchases, Alex and Ani is inspiring consciousness.

This year Alex and Ani is celebrating over $30 million raised for a variety of nonprofits and the 5th anniversary of Charity by Design, the giving arm of the company.

On behalf of Alex and Ani and Gerald Peters, from the bottom of our hearts, thank you for the support of this wonderful mission and the missions of the organization Charity by Design works with.