Shop the Top Jewelry and Watch Brands in 2026 at Gerald Peters
September 15th, 2026

When you're shopping for fine jewelry or a luxury watch, the brand behind the piece can be just as important as its design. As jewelers, we know our clients want jewelry and timepieces with beautiful craftsmanship, lasting quality, and a style that stays relevant for years to come. In 2026, we are proud to showcase a selection of respected jewelry designers and watch manufacturers at our Staten Island location, giving our clients access to distinctive pieces for engagements, weddings, special occasions, and everyday luxury.
For this year's selection, we are highlighting six brands that represent different sides of fine jewelry and watchmaking: A.JAFFE, Madison L, Shy Creation, TUDOR, MICHELE, and Tissot. Each has its own design language and strengths, making it easier to find a piece that feels personal rather than simply following a trend.

A.JAFFE
When our clients want a bridal designer with a long history of craftsmanship, A.JAFFE is an easy recommendation. Founded in New York in 1892, A.JAFFE has built its reputation around carefully crafted engagement rings and wedding bands. Its signature details include the brand's Quilted Interior™ and Signature Shank™, designed to provide comfort, balance, and stability while helping the ring sit securely on the finger. A.JAFFE also emphasizes hand finishing and meticulous diamond setting, making its bridal pieces especially appealing for couples who want craftsmanship to be part of the story behind their ring.
We particularly like A.JAFFE for clients who want a traditional engagement ring with thoughtful details that may not be immediately visible. Its collection includes solitaire, halo, and three-stone settings alongside popular diamond shapes such as oval and emerald, making it a strong choice for both classic and contemporary brides.

Madison L
Madison L brings a more fashion-forward approach to fine jewelry. Led by brother-and-sister duo Eli-Ron and Leora Aminoff, the New York-based designer combines classic jewelry-making techniques with colorful gemstones, diamonds, and contemporary silhouettes. The brand's assortment includes Arianna, Milano, Lumina, Essentials, Stiletto, Aspen, and Stackable, giving shoppers plenty of ways to build a personal jewelry wardrobe.
Madison L stands out in 2026 for its versatile approach to fine jewelry. Rather than reserving a beautiful piece for a special occasion, many of its rings, earrings, pendants, and bracelets can become part of an everyday collection. The designer has also introduced a dedicated selection of new pieces for 2026, including colorful gemstone and diamond designs.

Shy Creation
For clients who want fine jewelry with a modern personality, Shy Creation offers a distinctive alternative. The Los Angeles-based brand is known for contemporary fine diamond jewelry that combines craftsmanship with fashion-conscious design. Its approach is particularly appealing to shoppers who enjoy layering, stacking, and mixing different pieces to create a look that feels uniquely their own.
We consider Shy Creation an exciting choice for 2026 because its designs are not limited to one aesthetic. The collection can move from delicate diamond pieces to bolder statement jewelry, allowing clients to choose something understated or expressive, depending on their style. That versatility makes it a natural fit for today's jewelry buyer, who often wants pieces that can be worn and styled in multiple ways.

TUDOR
Among luxury watch manufacturers, TUDOR remains one of the most desirable names for clients looking for Swiss watchmaking with a strong sense of character. The brand is particularly recognized for the Black Bay family, which combines design cues inspired by TUDOR's diving-watch heritage with modern mechanical watchmaking. Current Black Bay models include the Black Bay 54, Black Bay 58, Black Bay, Black Bay GMT, Black Bay Chrono, and other variations.
TUDOR's appeal in 2026 comes from that combination of heritage and contemporary engineering. For example, current Black Bay models feature Manufacture calibers, long power reserves, robust cases, and practical bracelet systems such as the T-fit clasp. TUDOR has also introduced new 2026 watches, giving collectors another reason to keep an eye on the brand.
At Gerald Peters, our TUDOR selection gives Staten Island clients the opportunity to experience the brand's distinctive combination of sport, heritage, and luxury in person.

MICHELE
MICHELE takes a different approach to luxury watches, focusing on timepieces that combine Swiss watchmaking with distinctly feminine design. Its watches are known for polished cases, diamond accents, interchangeable straps and bracelets, and silhouettes that can transition easily between professional and evening wardrobes.
The Deco collection is a particularly recognizable example. Its rectangular case and Art Deco-inspired styling give the watch an elegant presence, while diamond detailing adds the sparkle our jewelry clients often appreciate. Gerald Peters has also carried MICHELE pieces featuring diamond-set details and polished steel bracelets, giving our clients a watch that serves as both a timepiece and a jewelry accessory.
For 2026, MICHELE remains appealing to anyone who wants a luxury watch that feels polished, feminine, and jewelry-inspired rather than strictly sporty or utilitarian.

Tissot
Tissot is an excellent choice for clients who appreciate Swiss watchmaking and classic design while seeking versatility across styles. The brand offers a broad range of watches, from traditional dress-inspired models to sporty chronographs and contemporary everyday timepieces.
Tissot appeals to a wide range of watch enthusiasts by making Swiss watchmaking accessible while retaining the design and technical qualities associated with the category. At Gerald Peters, our selection has included Tissot T-Classic, T-Sport, and T-Lady models, giving both men and women opportunities to find a watch suited to their individual style.
In 2026, Tissot's versatility is one of its biggest strengths. Whether you're looking for a first Swiss watch, an everyday timepiece, or a polished gift, the brand offers designs that can become dependable parts of a collection.

Shop the Top Jewelry and Watch Brands in 2026 at Gerald Peters
Whether you're searching for a new engagement ring, wedding band, fine jewelry gift, or luxury watch, we invite you to explore the collection at Gerald Peters. Our Staten Island showroom lets you compare designers and styles while working with our team to find a piece that fits your taste and lifestyle.
Begin with our fine jewelry collection to find a beautiful piece for everyday wear or a special occasion. For a meaningful symbol of commitment, explore our engagement rings and wedding bands, or browse our diamonds when you're ready to select the perfect stone. Our jewelry repair services can help preserve the pieces you treasure, and you can contact our team whenever you are ready for personalized guidance.
At Gerald Peters, we are proud to bring together respected jewelry designers and watch manufacturers so our Staten Island clients can shop some of the most desirable names in the industry in one trusted location. In 2026, that means choices ranging from time-honored bridal craftsmanship to contemporary fine jewelry and sophisticated Swiss timepieces, all supported by the personal service you expect from your local jeweler.