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Our History at Gerald Peters in New York Our History at Gerald Peters in New York


For over three decades, Gerald Peters has reigned as a jewelry paragon in the Staten Island and Brooklyn communities of New York, built upon value, heritage, and horological genius. Exclusively representing Swiss timepiece innovators such as the iconic Rolex brand, we offer an incomparable buying experience for those seeking luxury adornment. Fueled by nobility, Gerald Peters works to build strong relationships with our customers and offer exceptional service to our community and will do so for many more years to come.

Gerald Peters History B&W Original Showroom in New York Original Store Image


The celebrated jeweler we know today was humbly founded in 1982 by a young and ambitious Jerry Amerosi Sr. in Brooklyn’s Ceasar’s Bay Bazaar. Amerosi was inspired to dive into the jewelry industry after learning from a mentor the ins and outs of buying and selling gold, with the goal of making fine jewelry accessible to the patrons of Brooklyn, New York. The jeweler, once known as Gold Mine, began as a single showcase of children’s charms and later expanded to a freestanding location on 18th Avenue, where Amerosi added “Gerald Peters” to the name, after his two sons, Gerald and Peter.

Gerald Peters History B&W Showroom in New York


After great success as a freestanding jewelry store in Brooklyn, Gerald Peters Goldmine sought expansion and moved to the lush borough of Staten Island in 1996. In that same year, the influential Rolex Submariner 16613 watch was created. Timepiece enthusiasts relished the creation of a device that at once embodied precision, quality, and style. As luxury jewelry became more accessible in the bustling surrounding areas like Manhattan, New Jersey, and Brooklyn, Gerald Peters Goldmine pushed to provide the same accessibility in the Staten Island area. Introducing a buying experience like no other, the store had just begun to break ground.

Gerald Peters History Old Showroom in New York


In 2015 Gerald Peters Goldmine transitioned into a larger store space which sparked a revolution in the company’s luxury buying experience. In 2017 the jeweler joined the exclusive Rolex global network committed to excellence and trained in the skills and technical knowledge necessary to provide the ultimate luxury experience. Gerald Peters now thrives in a spacious, state-of-the-art, location in Staten Island, New York. The company’s Vice President, Peter Amerosi, reflects on the evolution of the store, stating that “Becoming an Official Rolex Jewelers is quite prestigious and unique”. Since joining the worldwide network of Rolex dealers, the showroom has evolved abundantly.